Here at Insite Advice, we have tried a ton of ranking tools for our clients and have yet to find one that is comparable to the Advanced Web Ranking tool either a program or online application.  This complete SEO software has the hands down, best toolset of any software we have used before.  I am glad to say that we are finally happy with a tool that looks to stand the test of time.

Over the past year we have been using the Advanced Web Ranking tool from Caphyon Ltd.  The tool allows you to easily track rankings for your website on the search engine results pages. It even lets you set up the rankings to come from local search results, which is a weak point of similar ranking tools. The interface of the tool is extremely user friendly and provides a wealth of information that is never far from your reach. 

The local aspect of this tool is probably the most helpful aspect with relation to the recent changes in the Google search engine algorithms. Google has moved to more local-based results page that has been focusing the first page of results to local listings. Before the changes, a website had to compete with the whole web for some SEO benefits, now with the help of Advanced Web Ranking; it is easy for a small business to stand tall with the big companies that used to dominate the results pages.  Understanding the influence of these new algorithms is a key success behind the Advanced Web Ranking Tool.

The competition data can be filtered by keyword and search engine, which is another strong suit of Advanced Web Ranking tool. This makes it really easy to see how much competition you have on a particular keyword or search engine.  The ability to see a graphical representation of these competitors will make it easy to see the weak points of your competition so you can plan your attack.  If you notice that a particular keyword is slipping for a competitor, you can easily move right in with the help of Advanced Web Ranking’s keyword research tool.

The keyword research tool makes easy hunting of profitable keywords. The keyword tool gives you a competition level that explains the intensity of competition, a local search volume, and a global search volume for each keyword.  The local search volume gives you a great idea of the niches that exist in your local market. 

The one aspect of the Advanced Web Ranking tool that has the most effect on our business is the reporting features.  There are so many options and adjustments that you can make to completely make each report your own.  From the ability to generate a report in a PDF, HTML, CSV, and many other formats makes them accessible to everyone.  This is important because there is no use to make a report for a client if they cannot read it.

The reports generate quickly and look professional.  The reports can be easily customized to mirror branding for your site. This helps you keep a consistent look. They also have an easy to understand layout that can be easily interpreted.  Colored arrows display the changes in position and can explain the changes to a kindergartener.  This is really the best reporting tool that we have come across, ever!

Our company has been focusing more and more on the art of SEO to help our clients reach the top of search engines.  The Advanced Web Ranking tool is a great tool, but in conjunction with the Advanced Link Manager, also from Caphyon Ltd., there is a two pronged attack.  The Advanced Link Manager is capable of indexing the links that point to a domain.  This is priceless in the practice of link building.

With the Advanced Link Manager, we can see all of the links that come into the site we are working with, and we are not limited by pointless restrictions like other tools.  The tool allows us to compare the link popularity of some of the toughest completion to our client’s sites.  This is a powerful advantage that was before impossible.  Instead of switching back and forth between pages and pages of links, Advanced Link Manager displays the results by referring domains.  This keeps the screen uncluttered and easily readable.

The Advanced LInk Manager tool lets you analyize the backlinks to your competitors. This is a essential part of understanding your position in the search engine pages. Once you know where your competitors are getting your links, you can begin to understnad what it is going to take to get your site up in the rankings too.

The Advanced LInk Manager can even run while you are away. This will allow you to always have updated link data in your portfolio. It is of no use if you have old data. Having fresh data is the most important part of a productive SEO strategy.

The Advanced Link Manager software also allows you to track the evolution of your backlinks to your website. This will allow you to keep a good reference of the progress of your backlinking. This is important when reporting progress to clients and keeping track of what is working in your SEO strategy.

The reporting feature of the Link Manager is just as powerful as that of the Advanced Web Ranking tool.  There are 10 different reports that you can run; all the way from an analysis of the pages that are indexed on your site to the links by referring domains and search engines. This makes it easy to show our clients how they match up with respect to their competition.  We have never used a linking program like this before.  Every day, we seem to find new features that take time and effort out of tasks that used to be tedious and annoying to complete.

We have seen reduced time and effort in our SEO research and from what we have seen this first year, there is no limit to what the Advanced Link Manager and Advanced Web Ranking tool can do for our company.

Link: 2013 Internet, SEO and Technology Predictions via www.blindfiveyearold.com