Case Study: Sleeve A Message


Sleeve A Message

Sleeve A Message is a small influential company that offers the coffee world high quality, quick, customized and highly sustainable coffee and beverage sleeves and café supplies. With a home base in St. Louis, Sleeve A Message came to us to help them grow into a nationally recognized business.

Servicesweb design .  seo .  video and multimedia .
MarketsB2B E-Commerce
“I’ve gotten unbelievable results from working with Insite Advice. It changed my business right away, increasing my sales dramatically. And as we continued to develop an SEO strategy with Insite Advice, there has been a continuous, direct impact on our sales.”

Approach to Web Design

For Sleeve A Message, we have had the honor of designing and launching two different websites. The first Sleeve A Message site was launched in 2013, with the sole goal of developing a coffee-themed, visually inviting layout that easily directed customers to each element and helped to build the Sleeve A Message brand. We wanted to emphasize the company’s sustainability efforts, quick turnaround and design capabilities. 

Their second site was launched March 2015, and the goal was to give the now nationally recognized company a sleeker, more colorful look that placed emphasis on not only their sustainability programs but also their advertising, sleeve programs, new products and design center. Another unique goal with the 2015 site was a more advanced checkout feature that allowed customers to see their designs on the sleeves before ordering and to sample various size and color options.



“We couldn’t ask for a more creative team that values a sense of urgency and integrity in everything that they do.”

Approach to Internet Marketing

Sleeve A Message came to us desperately in need of digital marketing assistance, and in the last two years alone, the company has gone from servicing local coffee shops to landing national accounts such as Pinkberry and Verizon. We helped to develop brand awareness and loyalty through the implementation of an SEO optimized blog, ongoing keyword research and content optimization and social media.

Sleeve a Message has since launched a sister site, Coast a Message, offering custom coasters with the same flare and sustainability of their original brand. 

We have placed and kept Sleeve A Message on the first page of Google for the last two years for targeted keywords related to their business, such as custom printed coffee sleeves and custom drink sleeves.