How to Write Great Copy for the Web

Whether it’s for your own site, or for somebody else, How to Write Great Copy for the Web will quickly bring you up to speed with some clever techniques and strategies that will make you popular with your site’s visitors or with your clients!

 

 

 

 

Table of Contents

Introduction

Chapter 1: What’s Different about The Web

Chapter 2: Secrets of Great Web Writing

Chapter 3: Writing Useful, Functional and Concise Copy

Chapter 4: Use a Authentic Voice

Chapter 5: Advice for Common Pages

Chapter 6: Persuade with Your Copy

Chapter 7: Writing for Search Engines

Conclusion