This book will help those of you who are completely new to Google AdWords, to set up simple, water-tight campaigns to promote your own blogs, websites or businesses. You’ll get a comprehensive introduction to AdWords, and a thorough walk-through of how it works. You’ll learn all the ins and outs of setting up an account, getting it live, and reporting on your campaigns.

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Table of Contents

Introduction

Get on the First Page of Google in Minutes

Keyword Research

Setting Up an Account with Google

Navigating and Monitoring Campaign Performance

Return on Investment

The Google Content Network

Frequently Asked Questions

Pre-launch Checklist