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CONVERSION OPTIMIZATION
Conversion optimization, or conversion rate optimization (CRO) is the method of modifying the design and layout of a website and landing pages with the goal of increasing the percentage of visitors that convert into customers. Here is how Insite Advice uses conversion optimization to help increase your sales and ROI:
Metrics Analysis (Analytics):
Understanding how users are interacting on your website is critical to improving your conversion rate . We conduct an in-depth study of user behavior by analyzing how visitors arrived on your site, what pages they visited and whether they did or did not finish a transaction.
Usability Analysis:
How do visitors perceive your site? We conduct a detailed study of user behavior on a website from the customer’s perspective. A usability analysis reveals issues with the design, layout, copy or technical structure of a website to minimize potential obstacles.
Sales and Lead Funnel Optimization:
Not all Web traffic is equal. We develop websites that qualify or disqualify leads based on specific criteria. An effective sales funnel will lead customers from general interest to a closed transaction, while simultaneously removing those visitors unlikely to convert.
Multivariate Testing and A/B Testing:
Testing different concepts reveals which strategies are generating the best results. Small changes can make a significant difference, and this also ensures everything is targeted optimally. We set up A/B or multivariate testing to discover what is successful and what will work even better.
Website Optimization / Maintenance:
Ongoing website maintenance can monitor issues like broken links, outdated content and more that turn away potential clients. We will fine tune your content, streamline forms and other interactive elements and add fresh, optimized content.
