Month

December 2016
Good content isn’t just entertaining and informative. It provides an answer to a question a lot of people are asking. But anyone can give an answer. The challenge is the quality of your answer. The better your answer, the more powerful your content. And power doesn’t mean X number of likes, shares or comments on...
Why should your social media and or content team members work with the analytics team more closely? In the fast-paced, ever-changing digital world of marketing, creating a successful social media and content marketing campaign requires the input from the analytics team. While you would often think they’d work together all the time, it’s not uncommon...
To balance out our last blog about Long-Form content, it’s only reasonable to discus Short-Form content, which is an article around 1,000 words or less. Short-Form content is easy to write, it’s making it valuable that can get tricky. When your readers’ attention span is hard to keep, it’s pretty much necessary to get down...
Let’s start off with a hard and ugly truth—writing industry-specific content that hasn’t already been written about is pretty impossible. The secret though isn’t making new content, it’s making unique content. Every industry is going to have its own set of topics, unspoken rules, unique holidays (i.e. May is Better Hearing Month for the hearing...
A happy team is a productive team, and motivated employees are more likely to produce exceptional results than unmotivated employees. Here are five tips to help boost employee morale for great project results! Acknowledge Accomplishments—When an employee lands a new account, accomplishes a personal or professional goal, earns an award or just goes above and...
If you haven’t guessed already, Long-Form content is a piece of content that is longer than most, on average around 1,200 words. Long-Form content is a lost art, one that has been neglected by both writers and readers alike. In today’s world of “I want it fast,” “I want it easy,” and “I want it...