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When building your marketing team, there is nothing more important than hiring someone who not only is good at what they do, but who is also going to mesh well with both the rest of your team and your clients. Here are 7 qualities a good marketing hire will have! Innovative Mindset—No matter the position...
Discovery meetings are not just for getting to know a client or starting a new project. These meetings can also be a cornucopia of content ideas. First off, if you are unfamiliar with what I mean by discovery meeting, read the first section of this blog on Marketing Profs. In a discovery meeting, you should...
According to a recent webinar on Instagram Marketing by Bit.ly.com, the social media scene has drastically changed since 2012. Of primary concern to marketers is the changing landscape for Facebook and the promising future of Instagram. As Facebook owns Instagram, it’s almost ironic to see one fail while the other thrives, but that’s what happens...
When Twitter was founded in 2006 in San Francisco, California, key founder Jack Dorsey probably had no idea about the power it would wield only 9 years later. If 2015 has shown us anything, it’s that Twitter, while fast and easily digestible, also holds incredible power. In 2015, Twitter’s power was both good and bad...
We all know that if you can’t go back in your feed to find that picture of Bill Murray and you on New Years last year, it never happened. Right? Right. So let’s wrap up our two part series with 3 more tips to help you maximize your social presence while at an event. 4. Tagging-Pay...
Of all the marketing words used today, “lead” is probably the most overused and the least understood. Terminology can obviously change over time, but for marketers “lead” has become an interchangeable word used to describe any of the following: A name found on a paid for data list or social media ad Someone asking a...
In today’s world, if it’s not on social media, it never happened. Brands today know that the value of social media is vast, and when it comes to events, it’s an easy way to get people talking about your event, your products or services, your company or your brand—whether they are at the event or...
And we’re back! To finish our list of the best tips, facts, and resolutions for 2016. 7. Track your success and failure Track data using Analytics and other data tools so that you can see what works and what doesn’t. Don’t be afraid to lean on the old-school survey either as this will never go...
2015 has come and gone. But it’s important we always be evolving in 2016. Here are the first 6 tips, facts and resolutions in our two part series, to keep in mind as you forge ahead in 2016.  1. Mobile > Desktop  The consumer-buying psyche is changing, and according to Google, “82% of smartphone users are...
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