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insiteadvice
This morning, surrounded by the smells of bacon and coffee, I sat and listened to an Agency Development Manager from Google talk about the future, i.e. mobile. But it wasn’t the mobile aspect that struck a chord with me. It was the concept of “micro-moment marketing.” Watch the video from Google on YouTube! Marketing has...
It’s been talked about, written about, and acted on. We think it’s safe to say that the world has moved and is staying in mobile. Now it’s time to use that data when you’re planning your next social media campaign, designing a clients ecommerce website, and the list is endless. In everything that is done...
Being in this business (Website Design, Development, Internet Marketing, Social Media Campaign and Conversion Optimization to name a few of the things we do!) you have to be able to relate to several different industries (B2B, B2C, eCommerce), different markets, business models, and fields. Sometimes all at the same time and it can get confusing...
Internet marketing campaigns done right can be extremely successful and profitable; however, such results come from extensive planning and proper execution. A little luck doesn’t hurt either. Regardless of who the campaign is for or what the goals are, there are five essential things you need to know before execution. And lucky for you, we’ve...
When you walk into a bookstore, there are often signs hung from the ceiling that show you the organization of the store either by the type of books or the age demographic they’re appropriate for. As you keep wandering the aisles you find even more indicators such as alphabetical organization, sub-genre specific shelves and even...
Backlinking is important for two reasons. One: Having legitimate backlinks helps boost your Google Organic ranking. Two: Backlinks are opportunities to reach new customers. If you’re new to backlinking, or if you’re looking for new ways to reach customers, consider these options. Directories: Most directories have free listing options, but be sure to double check what you’re signing...
What makes content work for both B2B and B2C clients? Actionable goals! Actionable goals are the key to creating content for any business on any topic and making them successful. Actionable goals should be the first step in any content creation strategy, for they will be the basis upon which all content is devised. Actionable...
You only have so many hours in a day. Is it worth it to spend your time on Facebook? It can be hard, but try to think of social media is a way to reach new customers and not just a time-suck. Social media is also a great place to share content you’ve created. But how do...
First, let’s start by trying to understand what a hashtag is. This symbol, #, which used to be simply known as the pound sign, has become a popular addition to social media posts. Think of a hashtag as, well, a tag. It’s a way to join the conversation about a popular topic. Let’s use the Super...
When people do not understand what an effective internet marketer does, I often compare it to a profession that has been around much longer, that of a financial advisor. A financial advisor, at least a good one, will not offer a generic “one size fits all” strategy, which is all too commonplace in the industry....
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