Case Study: EZ Cut CNC


EZ Cut CNC is an leading supplier of CNC plasma cutting systems for industrial metal cutting and custom metal fabrication. EZ Cut CNC came to Insite Advice for a new website and ongoing digital marketing services. 

Servicesweb design . seo . social media
Marketsb2b . industrial
EZ Cut’s organic goal completions have increased more than 50 percent since working with INSITE ADVICE

Approach to Digital Marketing

We redesigned EZ Cut’s website with SEO functionality in mind. We imported content from EZ Cut’s old website and optimized it to maximize organic ranking opportunities. As part of our digital marketing campaign, we have implemented on-page optimization, content optimization, regular social media posting and backlinking. We work together to create useful and useable content for potential and ongoing customers.


We work to increase EZ Cut’s organic rankings on a monthly basis.

Approach to Web Design

EZ Cut CNC came to us seeking a new site. They had two websites that they wanted to unify.

They wanted something fresh and light, so we incorporated the bright green from their equipment into their color palette. We needed to incorporate their logo, as it’s on much of their equipment, but it was visually heavy. We wanted to contradict it with a fresh, modern web design. We pulled their color palette and simulated the gray gradient effect into some of their background images, while keeping the site modern.

EZ Cut has captured more than 1,000 leads since working with Insite Advice.