Case Study: FNI



Financial Network, Inc., is a St. Louis based loan origination solutions company that designs and implements loan origination solutions for a variety of industries including automotive, medical, financial, retail, environment, real estate, small business and more. They provide out-of-the-box to completely customized solutions.

FNI has worked with Insite Advice for digital marketing since late 2013 for digital marketing needs, and in late 2014 asked us to develop a new website which launched January 2015.

Services web design . seo . social media . print design
Markets b2b
The resulting FNI website launched in 2015 is clean, modern and helps to direct customers to the loan origination solution they need by their industry and business type.

Approach to Web Design

Before coming to us for design solutions, FNI had been a long-standing digital marketing client. Our first design venture was for tradeshow banners that incorporated the bright colors of their logo. Our next step was designing folders and inserts for use at their tradeshows.

When we started to design their website, those materials were used as inspiration in order to keep their brand cohesive.


After launching their new site, FNI saw an increase in new visitors of 21 percent in 30 days.

Approach to Digital Marketing

We regularly do social media, on page optimization, content creation (blogs, press releases, info-graphics, brochures, etc.) and newsletter creation. We implement the best strategies to increase interaction with FNI’s website, drive social engagement and ultimately help bring FNI new business while also maintaining ongoing relationships with previous customers and current business partners. We track and continually update our strategy based on our data.


FNI has seen an improvement in social network referrals and engagement by more than 200 percent since working with Insite Advice.