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Insite Advice is continuing to get bigger as it takes on two new interns this summer. Breanna Steinmann and Patrick Rogers are two marketing majors from Saint Louis University that have come on board to learn and gain experience. The goal is for them to bring in fresh ideas and provide clients with the best possible...
Marketing is something you can’t fully learn in school. With any job it’s an obvious fact that just because you have a degree and went to class doesn’t mean you’re anywhere near ready for a real world, 40-hour full-time job. However, with marketing, the people who are successful are the ones who are always willing...
What makes content work for both B2B and B2C clients? Actionable goals! Actionable goals are the key to creating content for any business on any topic and making them successful. Actionable goals should be the first step in any content creation strategy, for they will be the basis upon which all content is devised. Actionable...
You only have so many hours in a day. Is it worth it to spend your time on Facebook? It can be hard, but try to think of social media is a way to reach new customers and not just a time-suck. Social media is also a great place to share content you’ve created. But how do...
Hittail is an essential tool for Internet Marketers. Sometimes it can be hard to decide how to best optimize your content and your website. Hittail takes the guesswork out of Search Engine Optimization. It saves tons of time by providing a list of potential top-hitting keywords to use in marketing efforts. Trying to find this data...
As Thanksgiving and the holidays approach, we thought it appropriate to share with you some of our own holiday marketing tips. From the SEO/Content Ladies… As content strategists, we know that the holidays are key for our clients’ marketing performance, especially those that are e-commerce. The holiday online frenzy starts with Black Friday shopping and...
Marketing isn’t always something that can be learned in school and some of the best marketers and content specialists come equipped with communications or journalism backgrounds or no writing background at all. Regardless of how you got started as a marketer, there are five essential must-have’s in order to be successful. If you’re lucky you...