Why Communication Is Key To a Successful Project

On any project with any client, communication is essential to ensuring a project looks and does what you and the client want it to. A minor miscommunication can result in errors that can derail a campaign or ruin it completely. Below are some reasons why communication is key and some negative repercussions for when miscommunication or no communication at all happens.

Benefits to Communication:

• Clear understanding of project goals, purpose and budget
• Positive attitude going into project
• More efficient creative, proofing and implementing processes
• Less errors and mistakes
• Decreased hours to account for making edits and running through proof versions
• Defined roles and responsibilities that enables project group to easily and effortlessly make deadlines on-time

Negative Results of Miscommunication or No Communication:

• No clear vision of goals, purpose or budget
• Multiple errors and mistakes
• Angry, frustrated and overall negative attitude surrounding project
• Unhappy clients
• Poor results in performance of project
• Resulting project is mediocre work or not complete at all
• Missed deadlines
• Extra hours need to be spent for fixing errors and editing
• Lack of clearly defined roles creates confusion and late or dropped assignments

Communication is vital to the success of any project, so be sure you have a communication strategy in place before starting any venture, big or small.