On any project with any client, communication is essential to ensuring a project looks and does what you and the client want it to. A minor miscommunication can result in errors that can derail a campaign or ruin it completely. Below are some reasons why communication is key and some negative repercussions for when miscommunication or no communication at all happens.
Benefits to Communication:
- Clear understanding of project goals, purpose and budget
- Positive attitude going into project
- More efficient creative, proofing and implementing processes
- Less errors and mistakes
- Decreased hours to account for making edits and running through proof versions
- Defined roles and responsibilities that enables project group to easily and effortlessly make deadlines on-time
Negative Results of Miscommunication or No Communication:
- No clear vision of goals, purpose or budget
- Multiple errors and mistakes
- Angry, frustrated and overall negative attitude surrounding project
- Unhappy clients
- Poor results in performance of project
- Resulting project is mediocre work or not complete at all
- Missed deadlines
- Extra hours need to be spent for fixing errors and editing
- Lack of clearly defined roles creates confusion and late or dropped assignments
Communication is vital to the success of any project, so be sure you have a communication strategy in place before starting any venture, big or small.
