Conversion Optimization:
Goal Tracking & Optimization

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Measuring Results

Probably the most important element to Insite Advice’s marketing strategy for B2B, B2C and e-commerce clients is our careful attention to goal tracking and optimization. We believe everything we do should be a step toward increasing conversions, whether it’s a social media campaign or ongoing content creation.

We use tools such as Google Analytics, Crazy Egg,, and Raven to monitor your Internet marketing progress on an ongoing basis. Based on this data, we’ll adjust our tactics as needed to make sure our Internet marketing and design strategy are maximizing traffic, leads and conversions. With monthly reports generated by our content team, you are able to see your ongoing progress with detailed summaries, data and visuals.

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Meet the team

Goal tracking & Optimization

Digital Marketing Strategist
Content Specialist